What's Your Love of Music Origin Story?

Hello Dear Reader,

I can't help it. I must admit, I am a bit of a fan and that may not be the most fair position for me to have... but it is a most fulfilling one.

I want to tell you why I support this company, why I rave about this technology, and why everyone who cares about incredible audio/ video reproduction could at least evaluate a Wireworld cable in their system.

Let's start where it all begins... with passion, persistence, and ultimately, performance. You probably know the Wireworld Origin Story already, if not here's my brief version on how Wireworld began propagating a higher standard in AV cable technology.

The Love: David looooves music. But in 1979, (before he ever thought of building a cable) he acknowledged that sometimes music playback sounded less-than-best. What he found was that different cables created different "effects" in his system. He grew frustrated and decided to do something about it.

The Scientific Method/ Experiment: When David identified cables as the performance variable he decided to remove the variable which meant no cables at all. Now what? He proceeded to establish a direct connection by placing his two components back-to-back with 2 inch copper connections (you really can't get much more direct than that).

The Revelation: What he heard was a revelation. The sonic expression became greater and more dynamic, revealing musical details that sound much more lifelike, promoting deeper engagement and effortless listening. The Direct Connection bypass became the performance benchmark for superior cable design and to this day David holds every Wireworld cable to that standard objective.

The Mission: To make cables that perform as closely to a direct connection for the greatest range of music and video lovers around the world. (<--join us on FB)

By bypassing the common loss issues characteristic of conventional cable function, Wireworld has become world renowned for providing what is arguably the most neutral cable technology available anywhere.

Which make me ask, "What happens when you use a Wireworld cable as your direct connection for better playback?"

Wireworld has a passionate and knowledgeable network of Authorized Dealers all across America. Many of these dealers have great EVALUATION programs that will let you try a cable in your system before you decide to buy it.

Find out what others are saying about Wireworld's cable technology HERE.

What does listening to music do for you? How do you know when it sounds right or when it sounds off? Do you want a chance to win our flagship HDMI cable? Answer a couple questions and enter for a chance to win at Home Theater Review. Good Luck.

Thanks for reading. If you have any questions feel free to leave a comment or ask us on http://twitter.com/#!/WireworldCable

HDMI- more than 1's and 0's

If you've not already, take a look at our first video made for youtube.com. Here David Salz explains how anyone can test for discernible differences between HDMI cables right in their own home. The video is in response to a number of comments involved in the recent media buzz that surrounded the announcement of our Platinum Starlight HDMI cable.

What is your overall philosophy regarding cables?

The following is an excerpt from 6Moons interview with David Salz, President of Wireworld

6Moons: What is your overall philosophy regarding cables?

D. Salz: I only decided to enter this field after I bypassed the interconnects between my preamp and amp, which showed me how much music was being lost in the cables I was using. My goal has always been to eliminate the losses and colorations of cables rather than producing some special effect to suit my or someone else's taste or equipment. My reference has always been a direct connection and I believe that the common practice of evaluating cables by simply swapping them leads to confusion and cable designs with strange sound effects rather than higher fidelity.

I feel that the difference between my approach and others is that I start by determining exactly what I want the cables to do (sound like a direct connection) and I use the simplest and most effective methodology (bypass testing and comprehensive research) to achieve those objectives.

To discover more important characteristics in cable design and find out what power cables might be doing to your system go to http://www.6moons.com/audioreviews/wireworld/sidebar.html for the complete interview.

The Unique Philosophy of Wireworld -David Salz

A generation has passed since audio enthusiasts first discovered that cables could change the sound of their stereo systems, but clear explanations of those changes and of why one cable may produce better sound quality than another are not easily found. The fact is that the best cable of all would be no cable at all, a direct physical connection between components. Wireworld’s unique objective approach of evaluating cables by comparing them to direct connections has facilitated the development of cables that preserve more of the beautiful harmonic textures and dynamic expression that make live music so enjoyable.

Wireworld’s objective listening tests have revealed that most of the tonal and spatial effects of cables are caused by electromagnetic(inductive) losses. The positive and negative conductors of a cable need to be very close together to minimize electromagnetic losses, however, the round conductors used in most cables are simply too thick to be made close enough…that is unless they are flattened!

That simple answer is the basis for the DNA™ cable designs utilized in Wireworld cables. The flat conductors in these cables are as thin as a single strand, yet there are enough strands to provide very low resistance, and all of the strands are completely parallel, providing the most direct signal path possible. Furthermore, for each design, the spacing between the two polarities is tuned to match the sound of a direct connection. The effect of that tuning is like focusing a lens, with the wonderful musical details coming into vivid 3-D focus when the spacing is just right.

Another challenge in cable design is the noise generated by the interaction of the conductors and insulation materials within the cable.The standard insulation materials used in cables create triboelectric noise that obscures low-level detail and blurs imaging. Wireworld’s latest innovation, Composite Dielectric Technology™, virtually eliminates that noise to improve low-level resolution, focus and micro-dynamics well beyond the capability of conventional insulation materials.

The goal of Wireworld’s objective design process is to provide the highest fidelity available in each price range, which varies dramatically according to the quantity and quality of materials in each cable. Those material upgrades enable each step upward in the line to let more music through, which is our ultimate goal. Isn’t it yours?

Wireworld - Supernova 6 - Optical Cable

Wireworld Supernova 6 Glass Optical Digital Cable

The first glass optical cable compatible with Macintosh computers

Cooper City Florida (9/21/09) – Wireworld has introduced a new series of optical digital cables that utilize conductors made of 280 glass fibers, rather than the common plastic monofilament conductor, to provide improved sound quality in home theater, computer audio and professional audio applications. In addition to the standard Toslink optical connectors, the Supernova 6 is also available with the 3.5mm mini optical connector, making it the first optical digital cable with glass conductors that is compatible with the optical digital audio output of Macintosh computers.

“The optical digital connection standard is often considered to be second rate compared to the coaxial standard, because most optical cables have low-bandwidth plastic conductors that reduce fidelity” comments Wireworld President and founder David Salz. "The emergence of optical digital cables with glass fiber conductors has proven that the optical cables can often outperform coaxial cables, while providing better isolation from noise, a benefit that can be especially helpful in computer audio applications. The Supernova 6 replaces our very successful Supernova 5+ optical digital cable and it provides improved performance through the use of a newly developed termination technique, which reduces loss to provide wider effective bandwidth than previous optical digitals cables”

The Supernova 6 optical digital cables are currently available from Wireworld dealers in lengths ranging from ½ meter to 8 meters, at suggested retail prices beginning at $129.95 (US retail) for the one meter length.

Wireworld Cable Technology, which was founded by renowned designer David Salz in 1992, is the premier provider of leading edge digital and analog cable technology for home audio and video, from HDMI and Displayport technologies to state of the art high-end interconnects and speaker cables. The company has a reputation for producing superior cables based on the use of objective perceptual testing, innovative patented designs, premium materials, and exceptional manufacturing quality.

For more information, visit: http://www.wireworldcable.com/ or call 954-680-3848.

So I asked, "What does Wireworld mean to You?"

I recently interviewed dozens of our dealers across America. They are custom installers, specializing in home theater to home automation. They are enthusiasts who own their own boutiques and audiophiles who own their own sound. They are savvy, experienced, ahead of the curve and busy. They are Wireworld.

When asked what it is they like best about Wireworld one dealer said,

"Quality cables. Wide range of selection in each cable category from economy to high end. Of all my distributors/ vendors, Wireworld is the best for delivery times and customer service hands down! Wireworld makes me feel important and as if I am their only dealer."

Another says, "Excellent customer service and cable signal quality."

Others said simply, "reliability, service, quality."

When asked what it is they like best about Wireworld one dealer said,

"Offers a product line that truly improves signal circulation at every product level and price point" and "You have a range from good to awesome so I can almost always find a place for the product" as well as "HDMI and power cable design are at the top of that list" Another dealer who is fairly new with us says, "That I get customers contacting me directly looking for your products. I am glad to be one of the dealers listed on your website." Wireworld. We sell service, quality and technology engineered into high performance cables. We don't hire big-wig marketing gurus to load our literature with heavy words. We don't buy out an entire line of cable from a store only to replace it with our own stock. We don't practice business voodoo. What we do do is make top of the industry cable solutions for outstanding Audio and Video reproduction, from professional use all the way down to tight-budget solutions, for custom install and home entertainment enthusiasts. Thanks for reading. Home to connect again soon! In the meantime you can see what's new at http://www.wireworldaudio.com/ProductLit.html or go directly to http://www.wireworldcable.com/