Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Friday, October 9, 2009

The Unique Philosophy of Wireworld -David Salz


A generation has passed since audio enthusiasts first discovered that cables could change the sound of their stereo systems, but clear explanations of those changes and of why one cable may produce better sound quality than another are not easily found. The fact is that the best cable of all would be no cable at all, a direct physical connection between components. Wireworld’s unique objective approach of evaluating cables by comparing them to direct connections has facilitated the development of cables that preserve more of the beautiful harmonic textures and dynamic expression that make live music so enjoyable.

Wireworld’s objective listening tests have revealed that most of the tonal and spatial effects of cables are caused by electromagnetic(inductive) losses. The positive and negative conductors of a cable need to be very close together to minimize electromagnetic losses, however, the round conductors used in most cables are simply too thick to be made close enough…that is unless they are flattened!

That simple answer is the basis for the DNA™ cable designs utilized in Wireworld cables. The flat conductors in these cables are as thin as a single strand, yet there are enough strands to provide very low resistance, and all of the strands are completely parallel, providing the most direct signal path possible. Furthermore, for each design, the spacing between the two polarities is tuned to match the sound of a direct connection. The effect of that tuning is like focusing a lens, with the wonderful musical details coming into vivid 3-D focus when the spacing is just right.

Another challenge in cable design is the noise generated by the interaction of the conductors and insulation materials within the cable.The standard insulation materials used in cables create triboelectric noise that obscures low-level detail and blurs imaging. Wireworld’s latest innovation, Composite Dielectric Technology™, virtually eliminates that noise to improve low-level resolution, focus and micro-dynamics well beyond the capability of conventional insulation materials.

The goal of Wireworld’s objective design process is to provide the highest fidelity available in each price range, which varies dramatically according to the quantity and quality of materials in each cable. Those material upgrades enable each step upward in the line to let more music through, which is our ultimate goal. Isn’t it yours?

Thursday, October 8, 2009

So I asked, "What does Wireworld mean to You?"


I recently interviewed dozens of our dealers across America. They are custom installers, specializing in home theater to home automation. They are enthusiasts who own their own boutiques and audiophiles who own their own sound. They are savvy, experienced, ahead of the curve and busy. They are Wireworld.

When asked what it is they like best about Wireworld one dealer said,

"Quality cables. Wide range of selection in each cable category from economy to high end. Of all my distributors/ vendors, Wireworld is the best for delivery times and customer service hands down! Wireworld makes me feel important and as if I am their only dealer."

Another says, "Excellent customer service and cable signal quality."

Others said simply, "reliability, service, quality."

When asked what it is they like best about Wireworld one dealer said,

"Offers a product line that truly improves signal circulation at every product level and price point" and "You have a range from good to awesome so I can almost always find a place for the product" as well as "HDMI and power cable design are at the top of that list"

Another dealer who is fairly new with us says,

"That I get customers contacting me directly looking for your products. I am glad to be one of the dealers listed on your website."

Wireworld. We sell service, quality and technology engineered into high performance cables. We don't hire big-wig marketing gurus to load our literature with heavy words. We don't buy out an entire line of cable from a store only to replace it with our own stock. We don't practice business voodoo. What we do do is make top of the industry cable solutions for outstanding Audio and Video reproduction, from professional use all the way down to tight-budget solutions, for custom install and home entertainment enthusiasts.

Thanks for reading. Home to connect again soon!

In the meantime you can see what's new at http://www.wireworldaudio.com/ProductLit.html or go directly to http://www.wireworldcable.com/