The Unique Philosophy of Wireworld -David Salz

A generation has passed since audio enthusiasts first discovered that cables could change the sound of their stereo systems, but clear explanations of those changes and of why one cable may produce better sound quality than another are not easily found. The fact is that the best cable of all would be no cable at all, a direct physical connection between components. Wireworld’s unique objective approach of evaluating cables by comparing them to direct connections has facilitated the development of cables that preserve more of the beautiful harmonic textures and dynamic expression that make live music so enjoyable.

Wireworld’s objective listening tests have revealed that most of the tonal and spatial effects of cables are caused by electromagnetic(inductive) losses. The positive and negative conductors of a cable need to be very close together to minimize electromagnetic losses, however, the round conductors used in most cables are simply too thick to be made close enough…that is unless they are flattened!

That simple answer is the basis for the DNA™ cable designs utilized in Wireworld cables. The flat conductors in these cables are as thin as a single strand, yet there are enough strands to provide very low resistance, and all of the strands are completely parallel, providing the most direct signal path possible. Furthermore, for each design, the spacing between the two polarities is tuned to match the sound of a direct connection. The effect of that tuning is like focusing a lens, with the wonderful musical details coming into vivid 3-D focus when the spacing is just right.

Another challenge in cable design is the noise generated by the interaction of the conductors and insulation materials within the cable.The standard insulation materials used in cables create triboelectric noise that obscures low-level detail and blurs imaging. Wireworld’s latest innovation, Composite Dielectric Technology™, virtually eliminates that noise to improve low-level resolution, focus and micro-dynamics well beyond the capability of conventional insulation materials.

The goal of Wireworld’s objective design process is to provide the highest fidelity available in each price range, which varies dramatically according to the quantity and quality of materials in each cable. Those material upgrades enable each step upward in the line to let more music through, which is our ultimate goal. Isn’t it yours?