What's Your Love of Music Origin Story?

Hello Dear Reader,

I can't help it. I must admit, I am a bit of a fan and that may not be the most fair position for me to have... but it is a most fulfilling one.

I want to tell you why I support this company, why I rave about this technology, and why everyone who cares about incredible audio/ video reproduction could at least evaluate a Wireworld cable in their system.

Let's start where it all begins... with passion, persistence, and ultimately, performance. You probably know the Wireworld Origin Story already, if not here's my brief version on how Wireworld began propagating a higher standard in AV cable technology.

The Love: David looooves music. But in 1979, (before he ever thought of building a cable) he acknowledged that sometimes music playback sounded less-than-best. What he found was that different cables created different "effects" in his system. He grew frustrated and decided to do something about it.

The Scientific Method/ Experiment: When David identified cables as the performance variable he decided to remove the variable which meant no cables at all. Now what? He proceeded to establish a direct connection by placing his two components back-to-back with 2 inch copper connections (you really can't get much more direct than that).

The Revelation: What he heard was a revelation. The sonic expression became greater and more dynamic, revealing musical details that sound much more lifelike, promoting deeper engagement and effortless listening. The Direct Connection bypass became the performance benchmark for superior cable design and to this day David holds every Wireworld cable to that standard objective.

The Mission: To make cables that perform as closely to a direct connection for the greatest range of music and video lovers around the world. (<--join us on FB)

By bypassing the common loss issues characteristic of conventional cable function, Wireworld has become world renowned for providing what is arguably the most neutral cable technology available anywhere.

Which make me ask, "What happens when you use a Wireworld cable as your direct connection for better playback?"

Wireworld has a passionate and knowledgeable network of Authorized Dealers all across America. Many of these dealers have great EVALUATION programs that will let you try a cable in your system before you decide to buy it.

Find out what others are saying about Wireworld's cable technology HERE.

What does listening to music do for you? How do you know when it sounds right or when it sounds off? Do you want a chance to win our flagship HDMI cable? Answer a couple questions and enter for a chance to win at Home Theater Review. Good Luck.

Thanks for reading. If you have any questions feel free to leave a comment or ask us on http://twitter.com/#!/WireworldCable

HDMI- more than 1's and 0's

If you've not already, take a look at our first video made for youtube.com. Here David Salz explains how anyone can test for discernible differences between HDMI cables right in their own home. The video is in response to a number of comments involved in the recent media buzz that surrounded the announcement of our Platinum Starlight HDMI cable.

What is your overall philosophy regarding cables?

The following is an excerpt from 6Moons interview with David Salz, President of Wireworld

6Moons: What is your overall philosophy regarding cables?

D. Salz: I only decided to enter this field after I bypassed the interconnects between my preamp and amp, which showed me how much music was being lost in the cables I was using. My goal has always been to eliminate the losses and colorations of cables rather than producing some special effect to suit my or someone else's taste or equipment. My reference has always been a direct connection and I believe that the common practice of evaluating cables by simply swapping them leads to confusion and cable designs with strange sound effects rather than higher fidelity.

I feel that the difference between my approach and others is that I start by determining exactly what I want the cables to do (sound like a direct connection) and I use the simplest and most effective methodology (bypass testing and comprehensive research) to achieve those objectives.

To discover more important characteristics in cable design and find out what power cables might be doing to your system go to http://www.6moons.com/audioreviews/wireworld/sidebar.html for the complete interview.

The Unique Philosophy of Wireworld -David Salz

A generation has passed since audio enthusiasts first discovered that cables could change the sound of their stereo systems, but clear explanations of those changes and of why one cable may produce better sound quality than another are not easily found. The fact is that the best cable of all would be no cable at all, a direct physical connection between components. Wireworld’s unique objective approach of evaluating cables by comparing them to direct connections has facilitated the development of cables that preserve more of the beautiful harmonic textures and dynamic expression that make live music so enjoyable.

Wireworld’s objective listening tests have revealed that most of the tonal and spatial effects of cables are caused by electromagnetic(inductive) losses. The positive and negative conductors of a cable need to be very close together to minimize electromagnetic losses, however, the round conductors used in most cables are simply too thick to be made close enough…that is unless they are flattened!

That simple answer is the basis for the DNA™ cable designs utilized in Wireworld cables. The flat conductors in these cables are as thin as a single strand, yet there are enough strands to provide very low resistance, and all of the strands are completely parallel, providing the most direct signal path possible. Furthermore, for each design, the spacing between the two polarities is tuned to match the sound of a direct connection. The effect of that tuning is like focusing a lens, with the wonderful musical details coming into vivid 3-D focus when the spacing is just right.

Another challenge in cable design is the noise generated by the interaction of the conductors and insulation materials within the cable.The standard insulation materials used in cables create triboelectric noise that obscures low-level detail and blurs imaging. Wireworld’s latest innovation, Composite Dielectric Technology™, virtually eliminates that noise to improve low-level resolution, focus and micro-dynamics well beyond the capability of conventional insulation materials.

The goal of Wireworld’s objective design process is to provide the highest fidelity available in each price range, which varies dramatically according to the quantity and quality of materials in each cable. Those material upgrades enable each step upward in the line to let more music through, which is our ultimate goal. Isn’t it yours?