What's Your Love of Music Origin Story?

Hello Dear Reader,

I can't help it. I must admit, I am a bit of a fan and that may not be the most fair position for me to have... but it is a most fulfilling one.

I want to tell you why I support this company, why I rave about this technology, and why everyone who cares about incredible audio/ video reproduction could at least evaluate a Wireworld cable in their system.

Let's start where it all begins... with passion, persistence, and ultimately, performance. You probably know the Wireworld Origin Story already, if not here's my brief version on how Wireworld began propagating a higher standard in AV cable technology.

The Love: David looooves music. But in 1979, (before he ever thought of building a cable) he acknowledged that sometimes music playback sounded less-than-best. What he found was that different cables created different "effects" in his system. He grew frustrated and decided to do something about it.

The Scientific Method/ Experiment: When David identified cables as the performance variable he decided to remove the variable which meant no cables at all. Now what? He proceeded to establish a direct connection by placing his two components back-to-back with 2 inch copper connections (you really can't get much more direct than that).

The Revelation: What he heard was a revelation. The sonic expression became greater and more dynamic, revealing musical details that sound much more lifelike, promoting deeper engagement and effortless listening. The Direct Connection bypass became the performance benchmark for superior cable design and to this day David holds every Wireworld cable to that standard objective.

The Mission: To make cables that perform as closely to a direct connection for the greatest range of music and video lovers around the world. (<--join us on FB)

By bypassing the common loss issues characteristic of conventional cable function, Wireworld has become world renowned for providing what is arguably the most neutral cable technology available anywhere.

Which make me ask, "What happens when you use a Wireworld cable as your direct connection for better playback?"

Wireworld has a passionate and knowledgeable network of Authorized Dealers all across America. Many of these dealers have great EVALUATION programs that will let you try a cable in your system before you decide to buy it.

Find out what others are saying about Wireworld's cable technology HERE.

What does listening to music do for you? How do you know when it sounds right or when it sounds off? Do you want a chance to win our flagship HDMI cable? Answer a couple questions and enter for a chance to win at Home Theater Review. Good Luck.

Thanks for reading. If you have any questions feel free to leave a comment or ask us on http://twitter.com/#!/WireworldCable

David Tours Europe and High End Show in Munich

David Salz (pictured here), Designer & President of Wireworld Inc. is touring Europe this month.

From May 19th to 22nd, he will be at the High End Show in Munich with our German Distributor, High Fidelity Studio in Atrium 4 1.OG F127.

David’s expertise has been instrumental in many design breakthroughs in cable technology, leading to numerous patents and engineering innovation awards for Wireworld.

While in Europe he'll be sharing Wireworld's simple presentations & methodologies that demonstrate the differences cables make to video and audio quality, especially HDMI and Digital cables which are sometimes regarded as controversial topics.

This information will be posted on our main website later this year. In the meantime, learn more about the technologies correcting the complex problems of conventional AV cable. Read more.

Connect with Wireworld Cable Online- Web 2.0+

Okay, so you're hearing a lot about Social Media, Social Marketing, Web 2.0, Facebook, Twitter and a bevy of other applications, strategies and services to boost your online presence and effectiveness.

You can find Wireworld, our staff, and a lot of our friends and fans in the following places. If all of this social media stuff isn't making sense to you... connect with us at the links below and we'll figure it out together while having some fun, learning new things, and getting in contact with folks who have similar passions and interests.

See you on the inside!

BLOGGER

Wireworld Web Log: Fast and easy posting that makes information available to anyone with online access. Please help us make the blog more effective by posting comments and placing a link for our blog on yours. http://wireworldcableconnection.blogspot.com/

FACEBOOK

Wireworld Page: If you don't know, you need to find out right away. Facebook is where 250M people go for about 50 minutes a day, leaving about 25 comments, 9 "Likes", and sending 3 invites. Our page is where we connect with passionate community of fans & friends!

Look us up and Like our page.

http://www.facebook.com/pages/Wireworld-Cable-Technology/

TWITTER

Twitter is the mini-blog where you can find short updates, useful links, news headlines, and a lot more from your network of peers, associates, and fans. Limited to 140 characters per post, messages are punchy and to the point.

http://twitter.com/#!/WireworldCable

LINKEDIN

Join Linkedin and connect with our office staff to maximize the benefits of networking with industry professionals. Make connections, send references, gain influence, build business.

http://www.linkedin.com

Wireworld has new phone & fax numbers

As you may know, Wireworld moved into our new facility back in October of 2010 and since that move we had experienced several difficulties with our phone service (providers and equipment) but the great news is...

Our Phone lines are back to 100% and we look forward to hearing from you.

Please UPDATE YOUR RECORDS to reflect the new office and fax line numbers.

P. 954.474.4464

F. 954.474.4414

LINK: Other ways to connect with Wireworld Online

Platinum Starlight USB Audio - Wireworld Press Release

Wireworld Press Contact: David Salz

David.salz@wireworldcable.com

954-680-3848

For immediate Release:

Wireworld Introduces Reference USB Audio Cables

DAVIE, FL (11/18/10) – Wireworld Cable Technology®, one of the world's most respected manufacturers of high performance audio and video cables, is expanding their existing range of USB Audio cables with two new high end models, Platinum Starlight® USB and Silver Starlight® USB. Both cables feature Wireworld’s proprietary DNA Helix™ conductor geometry and custom engineered carbon fiber and aluminum connectors. The cables are intended for discerning listeners who will appreciate their ability to reveal a wealth of musical details while preserving the natural timbre of acoustic instruments and voices.

“When I first began testing USB audio cables a few years ago, I was surprised by how easy it was to hear the sonic differences between various USB cables," comments Wireworld President and founder David Salz, "of course, a direct connection between the computer and DAC sounded much cleaner and more lifelike than any of the cables, so I proceeded to develop cables that approached that level of sonic purity.” Salz added, “In 2008 we introduced our Ultraviolet™ and Starlight USB cables, which have been a resounding success, so I am confident that the uniquely lifelike sound quality of these new cables will be well received.”

Both cables employ Wireworld's new, patent-pending DNA Helix conductor design, which uses six signal conductors – twice as many as other USB cables -- arranged in an innovative symmetrical geometry that provides precisely balanced 90-ohm impedance that far exceeds the official USB specification. The DNA Helix design maximizes transmission speed while minimizing noise, thus reducing digital jitter to provide substantial overall improvements in sound quality. Another special feature of the cables is a power conductor that is fully isolated from the signal conductors to preserve signal purity.

Featuring molded carbon fiber connectors and solid silver conductors for uncompromised performance, Platinum Starlight USB has a suggested price of $599 for one meter. Silver Starlight USB’s aluminum connectors and silver-clad OFC conductors provide only slightly less performance at $299 for a one meter cable. Both cables will be available in January of 2011 in lengths ranging from 1 foot to 10 meters.

Wireworld Cable Technology, which was founded by renowned designer David Salz in 1992, is the premier provider of leading edge digital and analog cable technology for home audio and video, from HDMI and USB audio to state of the art high-end interconnects and speaker cables. Wireworld earned its world-class reputation by producing superior cables based on the use of objective perceptual testing, innovative patented designs, premium materials, and exceptional manufacturing quality.

For more information, visit: http://www.wireworldcable.com/ or call 954-680-3848.

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Starlight Sighting on Ghosthunters But Not Yet Confirmed

Rumor is that @SyFy #Ghosthunters crew uses our Starlight6 HDMI cable. Point me to clip w/ our cable and WIN one!

Is it true? Does the crew of Ghosthunters use a Wireworld Starlight6 HDMI™ cable as part of their test and playback equipment?

Sightings of a our cable have been reported but not yet confirmed. The first person who can point us to a video clip of our HDMI cable being used in the Ghosthunters test equipment will WIN your very own, just like the one (which may or may not be) used on the show!

Tweet your findings in reply to @WireworldCable at http://twitter.com in 140 characters or less. Include link, video timestamp (example o0:23:32), and this hashtag ->#findStarlight6

The game ends Friday, September 3rd at 3:33pm Eastern time. Three runners-up will be randomly selected to win surprise goodies too, so what are you waiting for? Winners announced via twitter.

Happy Hunting!

BTW, Thanks for the tip-off Suzanne in New Hope! Let's see if the myth is true.

HDMI- more than 1's and 0's

If you've not already, take a look at our first video made for youtube.com. Here David Salz explains how anyone can test for discernible differences between HDMI cables right in their own home. The video is in response to a number of comments involved in the recent media buzz that surrounded the announcement of our Platinum Starlight HDMI cable.