Friday, May 20, 2011

What's Your Love of Music Origin Story?

Hello Dear Reader,

I can't help it. I must admit, I am a bit of a fan and that may not be the most fair position for me to have... but it is a most fulfilling one.

I want to tell you why I support this company, why I rave about this technology, and why everyone who cares about incredible audio/ video reproduction could at least evaluate a Wireworld cable in their system.

Let's start where it all begins... with passion, persistence, and ultimately, performance. You probably know the Wireworld Origin Story already, if not here's my brief version on how Wireworld began propagating a higher standard in AV cable technology.

The Love: David looooves music. But in 1979, (before he ever thought of building a cable) he acknowledged that sometimes music playback sounded less-than-best. What he found was that different cables created different "effects" in his system. He grew frustrated and decided to do something about it.

The Scientific Method/ Experiment: When David identified cables as the performance variable he decided to remove the variable which meant no cables at all. Now what? He proceeded to establish a direct connection by placing his two components back-to-back with 2 inch copper connections (you really can't get much more direct than that).

The Revelation: What he heard was a revelation. The sonic expression became greater and more dynamic, revealing musical details that sound much more lifelike, promoting deeper engagement and effortless listening. The Direct Connection bypass became the performance benchmark for superior cable design and to this day David holds every Wireworld cable to that standard objective.

The Mission: To make cables that perform as closely to a direct connection for the greatest range of music and video lovers around the world. (<--join us on FB)

By bypassing the common loss issues characteristic of conventional cable function, Wireworld has become world renowned for providing what is arguably the most neutral cable technology available anywhere.

Which make me ask, "What happens when you use a Wireworld cable as your direct connection for better playback?"

Wireworld has a passionate and knowledgeable network of Authorized Dealers all across America. Many of these dealers have great EVALUATION programs that will let you try a cable in your system before you decide to buy it.

Find out what others are saying about Wireworld's cable technology HERE.

What does listening to music do for you? How do you know when it sounds right or when it sounds off? Do you want a chance to win our flagship HDMI cable? Answer a couple questions and enter for a chance to win at Home Theater Review. Good Luck.

Thanks for reading. If you have any questions feel free to leave a comment or ask us on http://twitter.com/#!/WireworldCable


Thursday, May 19, 2011

David Tours Europe and High End Show in Munich


David Salz (pictured here), Designer & President of Wireworld Inc. is touring Europe this month.

From May 19th to 22nd, he will be at the High End Show in Munich with our German Distributor, High Fidelity Studio in Atrium 4 1.OG F127.

David’s expertise has been instrumental in many design breakthroughs in cable technology, leading to numerous patents and engineering innovation awards for Wireworld.

While in Europe he'll be sharing Wireworld's simple presentations & methodologies that demonstrate the differences cables make to video and audio quality, especially HDMI and Digital cables which are sometimes regarded as controversial topics.

This information will be posted on our main website later this year. In the meantime, learn more about the technologies correcting the complex problems of conventional AV cable. Read more.